How Tracking Works

The pipeline

Every conversion travels this path:

1. Click on your tracking link — Dune logs it and generates a unique click ID
2. Redirect to the brand — with your click ID passed as a subid
3. Visitor converts — signs up, buys, or completes the required action
4. Brand’s network fires a postback to Dune with the click ID
5. Dune credits your balance based on the brand’s commission rules

Your tracking link

Every link looks like:

https://partner.dunesale.com/r/aB3xY9pQ

The short code after /r/ is unique per partner-per-brand. Sharing it counts toward you. When the visitor clicks:

1. Dune records the click with a fresh UUID
2. Dune redirects to the brand’s deep link with ?subid=<UUID> appended (or the equivalent parameter for that network)
3. The visitor lands on the brand’s site

Subid parameters per network

Conversion status lifecycle

1. Pending — postback arrived, brand is still reviewing (typical: 3-30 days depending on network)
2. Approved — brand confirmed the conversion; commission is locked in your favor but not paid to Dune yet
3. Paid — brand has settled with Dune; you can withdraw once the 7-day hold clears
4. Rejected — brand declined the conversion (fraud, non-target geo, refund, etc.)

Attribution rules

• Last-click wins. If a visitor clicks two partners’ links, whoever’s cookie is fresher gets the credit.
• Cookie duration is set by each brand — see the brand card for the exact window.
• Cross-device conversions only credit if the visitor logs into the same account on both devices.

What breaks attribution

• Cookie stuffing (auto-loading tracking links)
• Wrapping the redirect through link shorteners that strip parameters
• Cloaking your affiliate link with masks that don’t forward the click ID
• Some browser privacy modes that block third-party cookies (rare edge case)